Exhibit Spotlight – Puerto Rico Tourism Company - Innovation Exhibits

9 June 2015
Exhibit Spotlight

The Forum

The World Route Develop Forum is focused entirely on aviation route development–organizing and operating world-renowned airline and airport networking events through its regional and international World Route Development Forums.

The Exhibit

At the 20th World Route Development Forum in Chicago, Ill., Innovation Exhibits worked with the Puerto Rico Tourism Company’s Meeting Planner Jody Dickman from Dickman+Associates to plan and design a 6M x 6M exhibit.

“After consulting with our client we set a strategy of using the exhibit to showcase Puerto Rico as a five-star, luxury Caribbean destination that provides a world-class travel experience without the hassle of international travel for U.S. citizens,” said Alexis Santangelo, Innovation Exhibits sales consultant.

The exhibit featured a 12’ high fabric covered aluminum star to illustrate Puerto Rico’s tag line- The All-Star Island. Images of an airport rendering with renovations and aerial views of the island and cruise ports were featured on the two double sided lightboxes and large screen TV. Exhibit attendees were treated to a rum bar, musicians and a coffee bar.

The Results

“We were pleased with how Innovation Exhibits design team utilized the Star icon in such a dramatic way to capture the visitors attention and help us stand out in a crowded show in our small island space. said Jody Dickman.

“Airline executives and marketing executives want to know about incentives, improvements to airports, infrastructure, ease of getting to and from the airport, and ease of getting to and from the cruise ship port. With our exhibit and accompanying conference room at this show, we were able to show airline and marketing executives how easy it is to access Puerto Rico by air and sea, and share the beauty, luxury and rich history that will attract even the most discerning travelers to Puerto Rico,” she said.

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