Covestro provides high-tech polymer material to various coatings industries, including automotive, construction, healthcare, cosmetics, energy, electronics, sports and leisure. Their products are included in coating formulations for metal, wood, plastic and many more areas. Because Covestro applies its cutting-edge material to existing products, it is difficult for them to display a specific, tangible product to promote themselves. While they don’t produce these specific products, their mission is to make them better.
Our job was to develop an eye-catching display that attracted the audience to the Covestro booth, which highlights the benefits of their products.
After thinking of possible solutions, we decided to create a 20-foot-tall robot for the 2018 American Coatings Show that would be placed on the front corner of the booth to attract attention.